Magic Cube

Instead of static collaterals, the Magic Cube has proven to be more engaging as it appeals to several senses simultaneously, making users more receptive to messages and images. Users can twist and flap the blocks easily to reveal new messages and have a pride in ownership of the Magic Cube, as seen from the IKEA effect – where people are proud of what they assemble, hence increasing shelf life of the Magic Cube, and in turn, the message.

The Magic Cube is the first shape of the Magic Concepts, and the various other shapes include Cans, Highlighters, Flash Lights, Diamonds and much more.

Magic Concepts® – Magic Cube

Magic Concepts® – Magic Diamond

Magic Concepts® – Magic Disc