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What We Do

Aspire to be a partner to all our client’s success. We create to make impressions and bring inspiration to our audience.

  • Offset Printing

    Market your company collaterals that stand out in a crowded place. We carry both Recycled Paper as well as environmental friendly paper. Go greener with soy based ink.

  • Creative Design

    Effective graphic design extends the influence of your brand. Enhance your corporate brand identity and create unique concepts and ideas which bring creativity to life.

  • Clap Banner

    Pride to be a participant in our Singapore NDP. Clap Banner has proven to be an effective hand held banner and noise maker which bring fun and action for every event.

  • Digital Printing

    Personalise your print with variable data printing and direct mailer. It is flexible, fast and produce high definition image quality. This future print has vital role in reducing paper waste.

  • Brand Identity

    Great branding has the power to ignite movements and elevate your significance. We discover the meaningful idea at the heart of your brand and bring it to life with design that inspires.

  • Magic Cube

    Break free from static marketing collaterals and engage your customers with hands on Magic Cube. They will have fun twisting and flapping the blocks while reading your messages.

Our Portfolio

Some of our valued customers include Hotels, Clubs, Government Sectors, Financial Institutions, various MNC and SME.























Meet The Team

An Agency Focus on You. Let’s work Together !

  • Junia Phua

    Managing Director

    Junia serves as the founder and Managing Director at Generic. He was named as one of Singapore’s Outstanding Entrepreneur 2012 and has been featured on Straits Time, LianHeZaoBao Newspaper and Print & Media Association Singapore Magazine. Junia is known to be a “know it all” boss.

  • Sharon Teo

    Admin Director

    Sharon serves as a co-founder and Admin Director at Generic. Her strengths lie within account management, communication and project support.

  • Mark Plunkett

    Design Director

    Mark has been in the design industry since 2001. He has attained a consummate level of expertise in client servicing, art direction, creative conceptualisation, DTP print and digital media. He is an expert in numerous Adobe software. You should see him speak on stage.

  • Jasmine Clarice Maputol

    Marketing Executive

    Jasmine has wide experience in sales and marketing in the printing and publishing environment. Working closely with clients, she has helped create successful marketing and communications collaterals for clients across a range of industries.


Being able to support my clients from a personal level to supporting the industry on a national level, the entire process has been one of my greatest achievements to date.

Commit. Passion. Touch.

Generic was founded in 1996 to provide high quality design & printing tailored to suit companies in diverse industries. Located in a strategic and centralised building in Kallang, we have 5,000 square feet office and production space housing our state of the art Offset and Digital machines, both complimented by a full range of support and finishing machines. With over 18years of experience in the Design & Printing Industry, we pride ourselves on producing fast turnaround jobs without compromising quality.


We are always on the lookout for potential talents to join us. Click here to read more about the potentials in our company.